Effectively Using Earned Media in Today's Digital Space

Today when we talk about earned media, it no longer only entails the traditional media relations that is gaining coverage on broadcast and print media. The new ‘fad’ in PR today still has everything to do with telling compelling stories, but in ways that encourage the organic sharing and conversation about your content by third parties....more

Using Past Ideas To Strengthen Media Campaigns

By harnessing the power of successful campaigns past, Coca-Cola has tapped into the fond memories of Canadian sports fans, to tremendous results. The Toronto Blue Jays are contenders in the World Series playoffs for the first time in 22 years, much to the delight of fans and sponsors alike....more

Adding Periscope to Your PR Toolkit

If you’re in the field of public relations, you may have heard of the new social media platform that has taken the world by storm. Twitter recently released Periscope, a live video app that allow users to live stream directly from their phones. In fact, it is currently the fastest growing social media platform, hitting one million users within 10 days of its launch, and 10 million users within four months....more