International Pride Month, primarily observed around the world in June, is a time dedicated to celebrating Two-Spirit, lesbian, gay, bisexual, trans, queer, intersex, and gender diverse (2SLGBTQIA+) people, and their immense contributions to the world. It’s also a vital reminder of the ongoing global struggle for equal rights, safety, and justice for 2SLGBTQIA+ individuals and communities.
The official theme for Pride Month 2025 is “Queer Joy is Resistance".
Here in Vancouver, we mark Pride a little differently. While the spirit of Pride is felt throughout June, our local celebrations culminate in the last week of July, with the Vancouver Pride Parade taking place on the first Sunday of August. This extended timeline gives communicators in our region a unique opportunity: to go beyond one-off messages and take a more sustained, intentional approach to inclusive storytelling.
As communications professionals, we hold the tools to shape culture and connection. That power comes with responsibility. The question isn’t just if we support 2SLGBTQIA+ communities—but how, when, and with whom.
Inclusive communications must be more than a seasonal statement. It needs to be woven into the fabric of our work—every day, for every audience.
1. Move from moments to mindset
Pride isn’t a campaign—it’s a commitment. Build in 2SLGBTQIA+ representation throughout the year. Consider inclusive content planning, employee stories, and intentional outreach in your day-to-day strategies, not just during Pride season.
2. Audit your assets
Take a critical look at your visual and written materials. Are your templates, photos, and tone-of-voice documents truly inclusive? Who is visible? Who is missing? Review your comms library through an EDI lens.
3. Engage, don’t assume
Avoid performative allyship. Bring 2SLGBTQIA+ voices to the table. Consult community partners, collaborate with queer creators, and co-develop materials that reflect real experiences. Representation should always be rooted in relationships.
4. Acknowledge intersectionality
The LGBTQ2A+ community is not a monolith. Consider race, gender identity, disability, Indigeneity, and other intersecting identities when developing content. Nuanced communications are more authentic, relevant, and respectful.
5. Create feedback loops
Inclusive communications are never “done.” Build systems that invite feedback from community members, staff, and audiences. Be ready to listen, adapt, and improve.