The holiday season is a time for joy, celebration, and connection. As public relations practitioners, we have the opportunity to craft messages that resonate with diverse audiences and foster a sense of belonging. Let's explore how we can approach holiday communications with an equity, diversity, and inclusion (EDI) lens.
Key Considerations:
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Inclusive Language:
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Use inclusive language that avoids generalizations and stereotypes.
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Instead of using terms like "Merry Christmas," opt for neutral phrases such as "Happy Holidays" or "Season's Greetings." This acknowledgment respects various traditions and celebrations, including Hanukkah, Kwanzaa, Diwali, New Year's Eve, and others.
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Be mindful of pronouns: Make sure to use gender-neutral language when addressing or referring to groups. Using terms like "everyone" instead of "ladies and gentlemen" can make all individuals feel welcome.
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Diverse Representation:
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Feature diverse individuals and families in your holiday campaigns.
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Ensure your visuals and messaging reflect the diversity of your audience.
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Ensure to portray diverse individuals from different racial and ethnic backgrounds, ages, abilities, and genders engaged in holiday celebrations.
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Cultural Sensitivity:
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Research and understand the cultural significance of holidays celebrated by your diverse audience.
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Avoid cultural appropriation and be mindful of potential sensitivities.
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Encourage dialogue and foster an environment where employees are comfortable sharing their own traditions and ideas. Encourage people to share their stories, and listen with an open mind.
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Accessibility:
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Create accessible holiday content, including alternative text for images and transcripts for videos.
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Consider the needs of individuals with disabilities and ensure your messages are inclusive.
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Consider physical accessibility. If hosting in-person events, ensure venues are accommodating for individuals with disabilities. Promote any necessary accommodations in advance.
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Employee Well-being:
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Acknowledge that the holiday season can be a stressful time for some.
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Offer resources and support to help employees manage stress and maintain work-life balance.
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Encourage a compassionate environment where employees feel able to express their needs.
Practical Tips:
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Consult with Diverse Issue-holders: Involve individuals from diverse backgrounds in the planning and creation of your holiday communications.
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Review and Update Guidelines: Ensure your organization's style guides and communication guidelines are inclusive and up-to-date.
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Monitor and Adapt: Continuously monitor your holiday communications and be prepared to adjust your approach as needed.
By incorporating these principles into your holiday communications, you can create messages that are more inclusive, respectful, and meaningful to your diverse audience.
Resources for Further Reading