Observing National Day for Truth and Reconciliation: The Role of Public Relations Professionals

 Written by: Nevasha Naidoo, EDI Director

There has been an increasing awareness of the need to recognize and address historical injustices, particularly those affecting Indigenous communities. An important stride towards reconciliation in Canada is the establishment of the National Day for Truth and Reconciliation.  

This blog post will delve into the importance of this day for our industry, highlighting why it's crucial for PR professionals to actively engage with its significance. We'll also discuss ways to create a meaningful impact within their organizations throughout the month of September.

Understanding the Significance of the National Day for Truth and Reconciliation 

September 30th is a fundamental day in Canada, as it marks both the National Day for Truth and Reconciliation and Orange Shirt Day

This day is dedicated to honouring the survivors of residential schools and acknowledging the tragic legacy they left behind. Residential schools forcibly separated Indigenous children from their families, subjecting them to cultural assimilation, abuse, and neglect. 

Orange Shirt Day, inspired by the story of Phyllis Webstad, who had her beloved orange shirt taken from her on her first day at a residential school, serves as a reminder of these injustices. Wearing orange symbolizes solidarity and promotes awareness, healing, and reconciliation. 

As we embark on this important journey together, let us commit to learning and growing. The National Day for Truth and Reconciliation presents a vital opportunity for reflection and action. Here are a few ways PR professionals can contribute to their organizations in enhancing the narrative surrounding this significant day.
 

The Role of Public Relations Professionals

  • Social Responsibility: As communication experts, PR professionals have a social responsibility to contribute to a more just and equitable society. By actively participating in this day, you demonstrate your commitment to the values of truth and reconciliation.
  • Crafting Thoughtful Messaging: PR professionals must create clear and respectful messaging that reflects the values of truth and reconciliation. This requires careful word choice to ensure sensitivity, inclusivity, and accurate representation of Indigenous perspectives, such as highlighting survivors' stories and their contributions to society.

  • Facilitating Education and Awareness: PR professionals can develop campaigns to educate the public about residential schools and reconciliation, including workshops, webinars, and social media initiatives. Collaborating with Indigenous leaders and organizations is vital for ensuring authenticity and respect in the messaging.

  • Engaging Stakeholders: Building relationships is key to public relations. Professionals can engage with stakeholders, including Indigenous communities, government bodies, and non-profits, to foster dialogue and collaboration. Successful campaigns may include events or partnerships that acknowledge and work with Indigenous communities and amplify marginalized voices.

  • Reputation Management: Ignoring or mishandling sensitive issues related to reconciliation can have serious repercussions for organizations. By recognizing this day and engaging in respectful and empathetic communication, PR professionals can help protect their clients' or organizations' reputations.

  • Promoting Action: PR professionals can inspire individuals and organizations to take meaningful steps toward reconciliation, such as advocating for policy changes, supporting Indigenous businesses, or promoting volunteer opportunities in Indigenous communities. Campaigns that emphasize actionable steps empower people to contribute effectively to the reconciliation process.

  • Evaluating and Reflecting: Following the National Day for Truth and Reconciliation, PR professionals should assess their campaign effectiveness by gathering feedback from Indigenous communities and stakeholders. This reflection is essential for shaping future initiatives that are both respectful and impactful.

Public relations professionals play a crucial role in shaping the narrative and fostering understanding during The National Day for Truth and Reconciliation. As we move forward, let us remember that acknowledging the past is the first step towards a brighter future, and PR professionals play a key role in shaping and ensuring an inclusive future for all.

Resources

Canadian Institutes of Health Research 

Other essential resources:

Truth and Reconciliation Commission of Canada (TRC) Reports: Access the full reports and findings of the TRC, which provide comprehensive insights into the history and impact of residential schools. TRC Reports

​National Centre for Truth and Reconciliation (NCTR): This center houses the archives of the TRC and offers educational resources, survivor stories, and information on reconciliation initiatives. NCTR Website


Indigenous Services Canada: This government website provides information on the National Day for Truth and Reconciliation, including resources for individuals and organizations. Indigenous Services Canada

Reconciliation Canada: An organization dedicated to promoting reconciliation through dialogue and engagement. Their website offers resources, events, and educational materials. Reconciliation Canada

Books and Literature: Consider reading works by Indigenous authors that explore themes of truth and reconciliation. Notable titles include:
- "21 Things You May Not Know About the Indian Act" by Bob Joseph
- "The Truth About Stories" by Thomas King
- "Indian Horse" by Richard Wagamese

Local Indigenous Organizations: Reach out to local Indigenous groups or cultural centers for community-specific resources, events, and educational opportunities.

Social Media Campaigns: Follow hashtags like #TruthAndReconciliation and #NDTR on social media platforms to engage with ongoing discussions and initiatives.

Educational Toolkits: Various organizations provide toolkits for educators and community leaders to facilitate discussions about truth and reconciliation. Check resources from the NCTR or local educational institutions.

Podcasts and Documentaries: Explore podcasts and documentaries that focus on Indigenous issues, residential schools, and reconciliation efforts. Some recommendations include "The Unforgotten" podcast and the documentary "We Were Children."


These resources can help deepen understanding and foster meaningful engagement with the themes of truth and reconciliation.