Blog

We hear from incoming National President and former CPRS Vancouver board member Victor Vrsnik, MCM APR FCPRS. He shares his thoughts on CPRS and his member experience.

In a bit of a departure from our usual offerings, this month’s No Good Deed column is devoted to introducing our hard-working ethics team.

Attendees heard from Grant Bastedo, the Principal of Takt Communications Agency, and the communications lead behind the scenes the most talked about crises in recent memory: the Humboldt Broncos tragedy.

In the three years since I joined the society, CPRS has unexpectedly touched both my professional and personal life.

Attendees had the opportunity to learn from Kathleen Reid, one of BC's top tech industry communicators and Founder of Switchboard PR Agency, about the challenges media relations professionals face in an era of fractured journalism.

Recently, the marketing department has proposed a campaign of sponsored content, as well as AI-generated stories populating traditional and social media as well as editing Wikipedia pages. As a supporter of a strong, objective media, I am appalled. But ...

In celebration of Family Day this month, we chatted with mother-daughter duo Amy and Alex about their passion for communications.

As a Communications professional, your role in events typically goes beyond “simple” day-of execution – though it will likely include that. When planning an event it’s critical to use a strategic approach, much in the same way you would any other project or task.

I work in the communications department of a post-secondary education institution and I’m concerned we are getting squeezed in what I’ll call “the vice of political correctness.” Don’t get me wrong: I am squarely in favor of inclusiveness, transparency, honesty and diversity. But recently ...